June 25, 2015
(NaturalBlaze.com) ABC Action News has just reported General Mills’ groundbreaking announcement that they are voluntarily removing harmful food dyes and artificial flavors from their entire cereal line – even Trix and Lucky Charms.
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This is not to say that the brightly colored breakfast grains will become lackluster – it’s always been possible to naturally color food. There was never any need to subject consumers to 15 million pounds of carcinogenic petroleum byproducts (coal tar derivatives) per year.
ABC Action News reports:
The company is the first major cereal company to replace those artificial ingredients with fruits, vegetables and spices.
“We wanted to make sure they were still fun vibrant colors that we are providing and the fruity flavor that kids expect,” Kate Gallager, General Mills cereal developer, told Good Morning America.
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