by by Barbara Minton
(The Best Years in Life) Orange juice is a breakfast favorite in 70 percent of American households. Most choose ready-to-drink orange juice sold in cartons for its special taste and the health benefits implied in its ads. But no matter what the advertisements say, orange juice bought from the grocery store does not live up to its image.
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Almost all orange juice sold in any kind of store, including orange juice labeled as organic has been pasteurized in the name of food safety. Since one of the main reasons people drink orange juice is to get Vitamin C, this is important. The pasteurization process requires that juice be heated to a high temperature, and heating vitamin C destroys it along with the juice’s natural enzymes. Pasteurization also jeopardizes citrus bioflavonoids, the natural antioxidants found in plants that are powerful inhibitors of aging and cancer. The Journal of the American Dietetic Association has reported that frozen concentrates of orange juice retain about 86 milligrams of Vitamin C per cup, compared to a range of 27 to 65 milligrams per cup for ready-to-drink orange juice.
Why does frozen concentrate retain a higher level of Vitamin C after pasteurization? Juice for concentrate is pasteurized as part of the evaporation process. The concentrated juice is then rapidly stabilized at 10 degrees F. The process is quick and allows for minimal loss of Vitamin C. Frozen orange juice concentrate still retains 100% of the RDA of Vitamin C for most adults.
But juice to be sold as ready-to-drink in cartons or bottles is pasteurized and then stored in gigantic vats for up to a year. In this more lengthy process oxygen is removed so the juice does not spoil and more Vitamin C is lost.
Why the flavor and aroma of ready-to-drink orange juice is to good to be true
In addition to compromising Vitamin C content, this process removes the natural flavor and aroma of the oranges. Juice producers then hire companies with expertise in creating chemical flavors and fragrances to restore what has been lost, so customers don’t take one sip and say “yuck”. They create what is known as flavor packs to make the juice taste and smell appealing again. There is no requirement that the addition of flavor packs be disclosed in labeling.
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